In question is Esperion’s Lipid Lurkers educational campaign, which was launched in July 2024 with support from agency ...

If the weather forecast is to be believed, something miraculous is about to happen in San Francisco. For the first time in ...

Set to roll out this spring, the global LLM unifies the world’s most advanced AI models into one secure portal.

An exam meant to determine whether a baby was born dead or alive is of “questionable value,” the National Association of ...

The deal’s aim is to establish an integrated, AI-powered end-to-end engagement platform for pharma and biotech clients that ...

BGB Group acquired Hayden Consulting Group, a market access consultancy, on Wednesday morning. With this purchase of the ...

The federal government has drastically scaled back the number of recommended childhood immunizations, sidelining six routine ...

WPP has launched Agent Hub on its AI marketing platform WPP Open. The Agent Hub is an internal app store where users can ...

State and federal authorities do have the power to prohibit false or misleading medical advertising of all types, though ...

This effort, undertaken by Bristol Myers Squibb and agency partner Real Chemistry, is part of the Champions in Care campaign.

We’ve seen the first AI-generated commercials, songs and even social media influencers outside of healthcare. Will pharma be ...

Ahead of JPM, Big Pharma has a moment; Lilly nears deal for Ventyx Biosciences; Vaccine schedule overhaul tees up fresh debate about Gardasil.