Build IP, not just relationships Client relationships are essential, but people move, procurement gets involved, sectors evolve. Value price from ...

Which leads me to this week, where I’ve been bowled over by food. Di Petsa – Holy Milk Fashion Week is the one time of the year when you can do ...

This edition explores Emmett and Churchman’s new study, The Trust Advantage 2026 , which surveyed 200 UK senior technology decision-makers, and ...

Like everyone else in our industry, I keep thinking that maybe, just maybe, the news agenda will calm down tomorrow. Tomorrow ...

But, depicting a woman in little to no clothing, pretending to play sport to sell a betting app? A step backwards, dressed up ...

Against that backdrop, the publication of the CIPR Crisis Communications Network’s new Crisis Communication for Boards: A ...

For companies that are increasingly using AI to drive sustainable change, and want to talk about it, it poses a conundrum: ...

The growing volume of research around AI discovery continues to suggest that brand authority, earned media presence, and third-party validation ...

Current Global MENAT has been appointed PR partner for Paws & Co., a pet care, health and wellness business preparing to launch in the UAE. The agency will support the brand's positioning as it enters ...

PRs spend months crafting compelling narratives and securing top-tier media coverage for clients. But, what happens when a prospective buyer asks ChatGPT, Claude or Perplexity to shortlist the best ...

As AI rapidly reshapes news, public trust, and media credibility, communications professionals face an unprecedented rise in algorithmic misinformation. On Tuesday, September 22nd, GEO, Misinformation ...

Return-to-office (RTO) mandates are back in the headlines, with Barclays the latest organisation to increase the number of ...