Social also changes who brands are competing against. On shelf, a butter brand competes primarily with other butters and ...

“Universal standards are a must.” That was Donovan’s verdict on a problem retail media can no longer afford to dodge. If networks set their own methodologies, calculate their own returns and report ...

B2B marketing has spent years earning a level of precision that other channels used to envy. We build account-level audiences ...

The synthetic data story has developed absurdly fast. In 2022 Lisa Argyle and colleagues at Brigham Young released the ...

Because much of our decision-making is unconscious and emotional, agentic AI will make this somatic layer of human decision-making disproportionately more important.

A program optimized for redemption is not the same as a program that earns genuine loyalty. One trains people to chase ...

90 years ago, Penguin was founded on the principle that really good books should be accessible to everyone. Allen Lane, our founder, described it as “bought as easily and casually as a packet of ...

To fully get on board with an unknown brand that’s recommended by AI, 68% go to the brand’s own website, 65% to social, 58% to a retailer’s site to double-check. The AI recommendation opens the door; ...

At their core, brand partnerships are built on the same principles that have made performance marketing effective for decades: trusted recommendations, measurable outcomes and payment based on results ...

Sweeney doesn’t have an athletic body; she looks more like Ann Summers meets a high school football series set. Football pads ...

Short-term marketing captures demand, in Chitmanasak's opinion, while long-term brand building creates it. Brands manage that ...

Apple’s market cap is just under $5tn. According to the Brand Finance Global 500 2026 report, Apple has the highest brand ...