Rage-baiting — posting infuriating content to social media to attract attention and engagement — has been making headlines in recent years because it’s, well, enraging. And baiting followers into leaving millions of angry comments on videos designed to upset them is making influencers, especially those on TikTok, six-figure profits.

Billions in advertising flows through TikTok, which could be banned in the U.S. as soon as Jan. 19. Brands and creators are racing to prepare.

Recent data reveals that 1 in 5 Gen Zers are actively using social media sites to land jobs. NBC’s Savannah Sellers chats with several young professionals who have found jobs through social media, whether through being recognized for creative content they’ve posted,

TikTok stars Campbell ‘Pookie’ Puckett and Jett Puckett offered updates following her recent surgery to remove pre-cancer

Research suggests that TikTok pushes content favoring the Chinese Government and is skewing opinions of users by doing so

I was worried about the TikTok ban in the US because my daughter is a heavy user. During a trip to India, where the app is banned, she learned something.

TikTok could be banned in the United States on Jan. 19. Here’s how local social media influencers are adapting to the possibility.

What happens if the US bans TikTok? - TikTok wouldn’t simply vanish off your smartphone – but in the long term, banning the Chinese video app could rip the heart out of American youth culture, writes

A forthcoming paper analyzed how different social media platforms surfaced content that displayed positive and negative sentiments toward the Chinese Communist Party.

Around two million creators rely on TikTok to make a living. Now, with a Supreme Court hearing looming, they’re preparing for a potential ban.

The justices will review a law that would effectively shut down TikTok in the United States this month unless the company divests from Chinese ownership.