Ahead of the Super Bowl commercial rush in February, USA TODAY Ad Meter is keeping fans updated on who's in and who's out.

What began as a largely synth-driven, hybrid score for Epic Pictures’ new sci-fi film, Space/Time, took an unexpected turn ...

Creative teams often need many variants across hooks, scripts, tones, and emotional deliveries. Magic Hour’s AI UGC Ad ...

OpenAI is reportedly planning a 60-second Super Bowl LX ad on Feb. 8, 2026, as AI rivals ramp up spending to win users, trust ...

The new 60-second commercial sees Sheen reciting William Tyler Page’s 'The American’s Creed.' By Alex Weprin Senior Editor Over seven seasons of The West Wing, Martin Sheen played President Jed ...

Over seven seasons of The West Wing, Martin Sheen played President Jed Bartlet, a politician whose integrity can seem out of place in a political environment where trust is in short supply. Now Sheen ...

This important study, which tackles the challenge of analyzing genome integrity and instability in unicellular pathogens by introducing a novel single-cell genomics approach, presents compelling ...

The execution-first approach has made IBT a trusted outsourcing partner across industries where failure is not an ...

The Memphis Grizzlies and Philadelphia 76ers were playing high-level offense on Dec. 30 at FedExForum. Ja Morant and Cedric Coward were having their best performances of the season for Memphis. VJ ...

Earlier in the morning, Adani Group Chairman Gautam Adani arrived at the Navi Mumbai International Airport as preparations were completed for the launch of operations. NMIA has been developed under a ...