AI is reshaping brand strategy. As agentic AI scales content marketing, brands must build entertainment fields, creating loyalty and gravity beyond transactions.

The Lego Icons Golden Retriever Puppy set, which looks like a golden retriever puppy wearing a blue collar with a gold tag, ...

Lego Icons released an Artemis launch set that goes for $249.99 and is currently on backorder. This Technics set, by contrast ...

These video game LEGO sets used to be readily available, but now they're selling for more than double their original retail ...

Last week at CES, Lego introduced its new Smart Play system, with a tech-packed Smart Brick that can recognize and interact ...

There are a ton of sets here that are being retired simply because there has been a lack of interest since they were first ...

Animal Crossing: New Horizons is now available to buy for Nintendo Switch 2, and the free 3.0 update for Nintendo Switch is ...

In a nutshell: Lego's next Zelda-themed offering is now available for pre-order. The set is based on the fan-favorite ...

LEGO has set a high bar for 2026 by releasing one of the coolest sets already, themed after a hugely popular TV series.

This week, our editors are highlighting all our favorite launches from the likes of Athleta, Lego and Eadem, including new Pokémon sets, a pair of pants from the editor-loved activewear brand Athleta ...

Released in 2017, the original Nintendo Switch took the gaming community by storm, offering a hybrid gaming experience to ...

The sets teach STEM concepts like programming, engineering, and now AI. They’re typically only sold to teachers and schools, ...