From P&G to Verizon, a growing list of brands are turning to generative and agentic AI to cut costs, streamline production ...

The Tonight Show’s latest adventure in sponsored content took a direct cue from an actual, current ad campaign.

OnAudience, a provider of audience solutions that gather data from more than 200 markets, is partnering with Amazon Ads, enabling marketers to licence OnAudience segments and standard taxonomy-based ...

Social media advertising has evolved into one of the most dependable and cost-effective ways to promote a business, build ...

A marketing plan that transformed an online bookstore into a billion-dollar company. Learn about the power of Amazon's ...

This integration empowers advertisers using the Amazon DSP to deploy hyper-targeted, privacy-compliant custom segments created in seconds via OnAudience's proprietary AI Audiences tool. It enables ...

NIQ and Amazon Marketing Cloud (AMC) have announced a new collaboration to study the effectiveness of cross-platform advertising across linear TV and Amazon Ads inventory in Italy. Through the ...

“Amazon (AMZN, MO, $300 PT) Ads launched Ads Agent, an AI-powered assistant that streamlines campaign planning, execution, and optimization by automating tasks such as audience targeting, spend ...

The global effort by Uncommon asks creatives to stop hesitating and start making as D&AD enters its 2026 award season.

At its UnBoxed conference, Amazon showcased new tools it claims provide unprecedented flexibility in buying and intelligence for advertisers.

The Amazon Ads Brand Innovation Lab has launched an inaugural holiday sponsorship program, the company announced Monday. The initiative offers exclusive perks — such as inclusion in Amazon holiday ads ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...