Zappar and Hybrid Apparel have announced a partnership that will bring tee shirt designs to life, simply by looking at them through an iPhone or Android device, pioneering the future of fashion.

Retailers have been increasingly turning to augmented reality as a way for consumers to try on products remotely, especially as the pandemic has made the prospect of visiting a physical fitting room ...

GeekWire reports the patent is based on an application originally made in 2013. It was published today and describes how a smartphone-based augmented reality system could extend the online shopping ...

The world of fashion retail is undergoing a technological revolution. Traditional shopping methods are increasingly complemented, or even replaced, by digital solutions that allow consumers to try on ...

Coupons in space have arrived in a big way. Not that space, the other space, as in right in front of you. A serious dose of augmented reality (AR), disguised as 3D, arrived in the mail of some 40 ...

Four new brands are headed to Snapchat to take advantage of the social media platform’s augmented reality capabilities. Items from Dior, Fendi, Ralph Lauren, and Marc Jacobs are now available to try ...

Also, Dubai steps up its efforts to become the world’s metaverse capital, and Robinhood teams with Circle to increase access to USD Coin. Snap Luxury Boss: Augmented Reality Is the Future of Fashion ...