Brendan Whitworth, U.S. CEO of Anheuser-Busch, wants to drop "domestic" from the marketing of his company's beers and instead label them as "American." He says the change would accurately reflect ...

Anheuser-Busch CEO Brendan Whitworth explained why he'd like to make that change in a letter to distributors. "The pride we take in this great country should also be properly and accurately ...

Anheuser Busch CEO Brendan Whitworth is pushing for American beer to be marketed more patriotically. © 2025 Fortune Media IP Limited. All Rights Reserved. Use of ...

Whitworth, a former U.S. Marine, calls on distributors and partners to change the term in a letter titled, “A Call For American Beer." Whitworth’s patriotic call for “American” beer may ...

In a Wednesday letter titled "A Call for American Beers," CEO Brendan Whitworth expressed his dissatisfaction with the longstanding use of "domestic" to describe American-made beer, saying it ...

In a Wednesday letter titled “A Call for American Beers,” CEO Brendan Whitworth expressed his dissatisfaction with the longstanding use of “domestic” to describe American-made beer ...

Anheuser-Busch is encouraging its distributors and partners to replace the term "domestic" with "American" when marketing beer, arguing that the term better reflects the industry's identity.

At least, that’s what Anheuser-Busch’s CEO thinks. Brendan Whitworth, the beermaker’s chief executive, says he wants to change the term that describes his US-made beers, which includes ...