Though Lay's didn't say so, it was looking less likely that Canada's favorite chip would make a diplomatic cameo during the biggest sporting event in the U.S. However, sources within PepsiCo's ...

This case study describes how Frito-Lay, a potato chip brand in Canada, added a personalised video function to revitalise a successful campaign. The brand's 'Do Us a Flavour' campaign had run ...

“Our family is happy and honored to be chosen by Frito-Lay to be in this commercial,” said Jeffrey Parker. “Our farm has contracted with them to provide quality potatoes since 1964. Our ...