Mazda introduces its new dealership design language called Retail Evolution, focusing on a more upscale feel and open-plan spaces. Aiming to make the Mazda brand feel more premium and increase dealer ...
Many car dealers initially resisted automakers’ push to establish a common look for sales facilities, but Mazda and others’ recent experiences show the initiatives pay off.
Last week, Mazda introduced technology innovation commitments from the boardroom to research and development to car sellers. The automaker, which had a record-breaking sales year in North America in ...
With an ever-increasing amount of browsing and buying occurring online, brick-and-mortar retail businesses are getting creative in enticing customers to walk through their actual, physical front doors ...