Diet Coke’s comeback—how social media and new ad spending are reigniting the brand
Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.
How Gen Z’s ‘little treat culture’ is influencing brand marketing strategies
Glossier, Dove and Diet Coke are among the brands tapping into Gen Z’s tendency to splurge on desserts, trinkets and other ...
Diet Coke, Longtime Favorite of 'It Girls,' Is New Symbol of Masculinity
The soft drink, originally marketed toward women, has become synonymous with hard-charging men from Elon Musk to the ...
Queerty16d
Amid the DEI cola wars, Coke gays have even more reason to catch a buzz
When asked about the ad’s message, a company spokesperson ... gays have awarded the company with their loyalty. Diet Coke is an integral part of the gay consumer identity, just like iced coffee.
Anxious and angry, Canadians are souring on the U.S. over Trump’s tariffs, survey finds
More than two-thirds of Canadians say they are concerned about the deteriorating relationship between the two countries ...
McDonald's Fans Are Asking the Same Thing After Latest Ad
An Easter egg for Oscars fans made it into the ad as well, with an order of an egg McMuffin, no bacon, and a McCafé Latte for ...
Top Stocks to Buy in All 11 Sectors
Before 2000, investment and industrial sectors were not standardized. Brokers, investment advisors and asset managers all used their own proprietary classification systems. There was, of ...
Queerty9d
Hop in gays! Hyundai accelerates its DEI commitment because rainbow dollars are still valuable
Thankfully, Hyundai isn’t the only one sticking with the gays, either. Although its rival Pepsi swung the other way, ...