The soft drink, originally marketed toward women, has become synonymous with hard-charging men from Elon Musk to the president himself.

Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.

A bizarre TikTok trend has people pairing Diet Coke with cheese in the name of dental health—but does it actually work? Dr. Ben Hargreave from Dental Boutique breaks down the science and shares which ...

another creator asks in a stitched TikTok video, filming cases of Diet Coke and Coke Zero. It turns out that Blake might be the right person to ask. “I actually worked as a research and ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Once, Diet Coke’s image was about calorie counting, breaks and well-defined abs. Today, it’s the rocket ...

Yes, the widely discussed 'Diet Coke button' from President Trump's first term in office is now back in action, after President Joe Biden got rid of his during his own time during the Resolute desk.

The 1980s were a golden age of soda. Coca-Cola introduced Cherry Coke, the fruity twist on its classic cola in 1985 and it skyrocketed to popularity. A year later, the brand introduced its low ...

A man who ate “very extreme amounts of fat and protein” as part of the carnivore diet suddenly developed yellow lumps on the palms of his hands — deposits of excess cholesterol under his ...

In addition to its flagship Coca-Cola product and offshoots like Diet Coke and Coke Zero, Coca-Cola boasts many other well-known brands in its portfolio. A few notable examples include Sprite ...

America’s largest soda brand is popping into a burgeoning beverage category. On Feb. 18, the Coca-Cola Company announced that, with a new product called Simply Pop, it is hopping on the ...