Skittles is getting back into Super Bowl stunts, this time forgoing an in-game broadcast buy and instead hiring actor Elijah Wood to perform the commercial for a contest winner at their front door.

Skipping the in-game buy, the Mars brand is betting on experiential weirdness, last-mile delivery and livestream culture.

Skittles is skipping the showing up on everyone's screens at this year's Super Bowl and instead bringing the commercial ...

Skittles is shaking up Super Bowl ads with a live commercial featuring Elijah Wood, visiting a lucky winner's home during the ...

The candy brand announced that it will replace its traditional Big Game TV ad with a live, in-person experience starring ...

In its latest Big Game stunt, the iconic brand partners with GoPuff to deliver a live commercial from a fan's front garden.

With 'The Hunt for Gollum' on the horizon, Wood talks about Frodo's possible return and the Skittles Super Bowl commercial ...

The Mars candy brand will hypertarget its big game spot to promote a partnership with delivery platform Gopuff.

The actor tells PEOPLE he found the concept for the new Skittles Super Bowl ad “really thrilling and fun” and “also a little ...

I chatted with Elijah Wood about Skittles, his favorite breakfast and what it's like interacting with Lord of the Rings fans.