Do rebrand rebrands rescue or risk reputation ... It may undermine investor confidence in long-term strategy. Cleverly, HBO Max launched memes on its own backpedaling. A well-executed reversal ...

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal for new episodes, citing a shift in corporate priorities during a period ...

Discovery plans to clarify the rebrand for new Australian audiences, Michael Brooks, managing director for Australia and New Zealand, said the move aligns with the company’s strategy.

The short answer: Yes, branding matters immensely in a landscape as crowded as streaming, where the likes of Amazon Prime ...

Discovery (WBD) made a change that was fairly widely mocked at the time, stripping the "HBO" from its streaming platform to rebrand it as purely "Max". The idea was, in theory, to help spotlight ...

Discovery is rebranding ... “HBO Max,” the company’s executives said during its UpFronts presentation to advertisers this week, marking a major departure from the media behemoth’s ...

Warner Bros. Discovery (WBD) has announced plans to split its business into two publicly traded entities, Streaming & Studios ...

Formerly known as SpinCo., Versant is a new company (owned by NBCU-parent Comcast) composed of a bunch of cable channels that ...

Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

The move marks a dramatic reversal of the company’s 2022 merger between WarnerMedia and Discovery, reflecting the growing ...