The out-of-home ad industry is working to modernize the business with the latest developments in AI. How are they doing? I ...

Meta is rolling out AI advertising features at a dizzying rate. The leaders of Meta’s AI ad strategy break down the tools, ...

Instead of relying on guesswork, assumed algorithms or post-purchase metrics, stores can now observe what’s actually ...

As the name suggests, particle accelerators involve accelerating subatomic particles to incredibly high speeds and smashing them into tiny targets. Particle accelerators, also known as particle ...

After struggling to retain customers at his e-commerce site Headphones.com, founder Andrew Lissimore built his own loyalty ...

Meta Platforms Inc. will soon start using interactions with its AI chatbot to more effectively tailor the content and ...

If you’re the type who always loses track of your stuff, spending a few bucks on a tracker could seriously be a game-changer.

Mayor Eric Adams has officially ended his re-election bid. Matthew McDermott Mayor Eric Adams’ decision to end his mayoral campaign is unsurprising. The scandal-tarred incumbent was running a poor ...

The market for direct-to-consumer neuromodulation gadgets is booming, fueled by sophisticated marketing and patient desperation. From simple transcutaneous electrical nerve stimulation (TENS) pens to ...

OpenAI’s latest study argues that today’s top models already rival humans on real-world tasks, though it swears they won’t fully replace us. reading time 3 minutes OpenAI is trying to make the case ...

Extreme personalization, far from increasing the connection with the consumer, can generate distrust if it is perceived that the brand knows "too much" about them The research reveals that although ad ...

When it comes to collagen - how do you take yours? There are parties where people even drink shots of the anti-ageing supplement, often followed by a hefty tequila - though the latter is probably not ...