People say that there's an “epidemic” in the works, but not the infectious disease kind. Instead, it’s swarms of preteens flooding Sephora stores across the country, ravaging makeup and skincare ...

Gen-Alpha isn’t waiting around to "grow into" beauty trends -- they’re already driving them. Born between 2010 and 2025, this ...

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Kelly Haley allows 11-year-old daughter, Sophia, to run wild in Sephora so she can express herself. NY Post photo composite To Kelly Haley’s 11-year-old daughter, Sophia, makeup isn’t just pretty ...

Customers and employees of popular beauty retail chains like Sephora and Ulta are taking to social media to air grievances against the influx of pre-teen girls wreaking havoc in stores. "It's not the ...

Shop the best stocking stuffers under $10 for everyone on your list! We found beauty products, clothes, toys and more ...