For several decades now, LEGO Education has been run as a semi-separate entity to the main Danish toy brand, with its products not usually sold at retail, instead working on a more direct path where ...

The LEGO Icons Golden Retriever Puppy ($140) has officially been revealed and is currently available for pre-order ahead of ...

LEGO is leaning into feel-good building with a brand-new set that’s designed to tug at the heartstrings of animal lovers. The ...

If you or someone you know loves building LEGO sets, this deal is absolutely worth checking out.

The submission, created by user KnightBubblySoup101, is based on the long-nose Kenworth W900 semi-truck. According to the ...

LEGO releases a life-size golden retriever puppy set in its Icons line, offering a realistic build with no shedding, chewing, ...

You can create your own small version of Robert Indiana’s famous LOVE sculpture with this one, that too without paying the full price right now. It’s currently available at Amazon for just $64, down ...

When Tim "Tank" Hutchings rolls into town with thousands of LEGO bricks in tow, it's not just playtime — it's showtime.

Banish dryness and wake up to plump, hydrated skin with our top pick, The Outset Boosting Oil, which is packed with ...

The 94-year-old company is now making its bricks smarter, according to a company press release. This new way of playing well ...

In 2026, LEGO introduced the next phase in the interlocking bricks story with the debut of the SMART Play system. Though the ...

AI is reshaping brand strategy. As agentic AI scales content marketing, brands must build entertainment fields, creating loyalty and gravity beyond transactions.