Despite criticism, the vehicle made a striking debut at Paris Fashion Week, reinforcing Jaguar's shift toward luxury electric vehicles.

The new bespoke logo, written as JaGUar, has “seamlessly blended upper and lower case characters in visual harmony”, according to the company. It debuts alongside a new prancing “leaper ...

This story was originally published in the Spring 2025 issue of Esquire. When Jaguar launched its famous E-Type to the world at the Geneva Motor Show in March 1961, the team had a problem: there ...

The number of people exposed to Jaguar’s “copy nothing” relaunch is approaching nearly one billion, or one-eighth of the ...

While that might sound progressive to some, longtime fans of the iconic brand are left asking: what happened to the roaring, ...

In this article, Ekta Banodkar of ABND talks about the rise of minimalist branding, exploring why iconic logos are being simplified, how brands are adapting to cut through digital noise, and the fine ...

Meanwhile, the new logo of the JioHotstar has sparked some reactions on the internet. One user called it “the biggest ...

Debuting a new app icon, Capital One's controversial new logo tweak didn't go unnoticed ... Pixar/Paramount As we saw with the recent controversial Jaguar rebrand, branding evolutions big or ...

For decades, Jaguar has been producing some wonderful and groundbreaking vehicles. From the D-Type of the 1950s, the iconic E ...

Blocking out the noise, in the space of 12 months Cerrato and Bremont have quietly gone about bolstering the Terra Nova’s ...

A revised Jaguar logo also sits in its centre ... The I-Pace is an expensive new car, but there are plenty of reasonably priced used examples around. Prices start as low as £14,000, but we ...