Success also won’t live in a single TV spot but by building connected campaigns that extend beyond game night.

By Harshita Mary Varghese and Patrick Wingrove Jan 28 (Reuters) - Novo Nordisk spent nearly $500 million on U.S. advertising ...

Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...

The current environment in Saudi Arabia has pushed both public and private organisations to move from expansive, ...

In a post on X, Akshay G Jain, founder of a fashion wear brand, said he received a call from a customer who told him she had ...

While CEO Mark Zuckerberg remained tight-lipped about specific artificial-intelligence product launches in the coming months, AI agents seem to be a key part of Meta's strategy going forward.

The plaintiffs and their lawyers allege that Costco “has systemically cheated customers out of tens—if not hundreds—of ...

This shift is driven by short-attention-span of audiences on social media, where a funny reel can outperform a polished TV ...

Amid the start of earnings announcements from major U.S. tech companies, Meta and Microsoft reported strong results that ...

The Treasury Department deployed a Times Square advertising campaign on Wednesday to encourage families to sign up for “Trump accounts” ahead of a Washington summit launching the new investment ...

The suit, filed Jan. 22 in the U.S. District Court for the Southern District of California, alleges the wholesale retailer ...

LinkedIn crossed $5 billion in quarterly revenue for the first time, putting Microsoft's 2016 acquisition on a $20 billion ...