Skittles is getting back into Super Bowl stunts, this time forgoing an in-game broadcast buy and instead hiring actor Elijah Wood to perform the commercial for a contest winner at their front door.
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Skittles Super Bowl ad contest

Skittles is holding a contest that would feature your home and Lord of the Rings movie star, Elijah Wood. Here’s how you ...
Skipping the in-game buy, the Mars brand is betting on experiential weirdness, last-mile delivery and livestream culture.
Skittles is shaking up Super Bowl ads with a live commercial featuring Elijah Wood, visiting a lucky winner's home during the ...
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