The candy brand announced that it will replace its traditional Big Game TV ad with a live, in-person experience starring ...

Skittles is shaking up Super Bowl ads with a live commercial featuring Elijah Wood, visiting a lucky winner's home during the ...

Skittles is offering a chance to star in a live Super Bowl ad from your home, with candy delivered by actor Elijah Wood.

Amid increasing backlash over AI-generated ads, this commercial will be decidedly real, and likely very weird.

A plan to film a pop-up commercial without AI has launched a nationwide contest that includes Cedar Rapids native, Elijah ...

To celebrate SKITTLES home delivery via Gopuff, the brand has partnered with Elijah Wood to bring fans an ad experience that cannot be paused, skipped, muted, or explained to neighbors. On Sunday, ...

With 'The Hunt for Gollum' on the horizon, Wood talks about Frodo's possible return and the Skittles Super Bowl commercial ...

A contest winner will host Elijah Wood for a Skittles commercial. The post How Elijah Wood Will Make Super Bowl Ad History ...

The Mars candy brand will hypertarget its big game spot to promote a partnership with delivery platform Gopuff.

The actor tells PEOPLE he found the concept for the new Skittles Super Bowl ad “really thrilling and fun” and “also a little ...

Food brand collaborations used to be about logical extensions, but somewhere along the way, brands realized confusion got ...