The Mars candy brand will hypertarget its big game spot to promote a partnership with delivery platform Gopuff.

Two new flavors, Chocolate Chip Chia and Honey Oat Flax, lead Nutri-Grain’s push for a crunchier, more fiber-forward snack.

Our power of choice in the grocery store aisle may be an illusion. Behind almost every brand, you'll find the same 10 ...

When BYU and Georgia Tech take the field on Saturday, Dec. 27, the Cougars and the Yellow Jackets will be participating in one of the most highly anticipated bowl games of the 2025 season. Welcome to ...

The Pop-Tarts Bowl postgame was full of shenanigans and sacrifices. All the attention immediately went to the Pop-Tarts mascots following BYU’s 25-21 win over Georgia Tech on Saturday, with the brand ...

The Pop-Tarts Bowl might not dictate who gets college football’s top title, but it certainly brings sports fans and pastry fans together. Dubbed “The People’s National Championship,” the 2025 ...

The Pop-Tarts Bowl remains undefeated. In what turned out to be 3.5 hours of must-watch football and mascot chaos, the 2025 Pop-Tarts Bowl ended with No. 13 BYU — which defeated No. 22 Georgia Tech 25 ...

It's time for everyone's favorite non-CFP bowl game. While the Pop-Tarts Bowl game itself has been in existence since 1990, it only adopted the Pop-Tarts branding in 2023. Its viral marketing strategy ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. Georgia Tech and BYU will play football on Dec. 27 inside Orlando ...

Protein Slammin’ Strawberry has entered the transfer portal. Following BYU’s come-from-behind 25–21 win over Georgia Tech in the 2025 Pop-Tarts Bowl, the college football world eagerly anticipated the ...

Georgia Tech players high-five kids as they arrive for a morning of fun at Fun Spot America, on Tuesday, December 23, 2025. Players from the the 36th annual Pop-Tarts Bowl teams, Georgia Tech and ...