Southwest Airlines, Milwaukee's largest carrier, is rolling back another one of its popular policies come January.

Attention frequent flyers: Southwest Airlines announced July 21 that it will be moving to assigned seating starting Jan. 27, ...

The airline is putting an end to its open-seating policy, it announced, describing the move as "an important step in our ...

Starting July 29, customers can begin booking tickets with seat assignments for flights departing January 27, 2026.

Southwest Airlines passengers will get assigned seats for the first time, marking a major shift in the carrier’s business ...

Southwest Airlines passengers will get assigned seats for the first time, marking a major shift in the carrier’s business model.

DALLAS, Texas (NEWS RELEASE) - Beginning July 29, 2025, Southwest Airlines Co. (NYSE: LUV) Customers will have options to ...

On Monday, Southwest Airlines announced that assigned seating will become active on Jan. 27, 2026, ending a 50-year tradition ...

Southwest Airlines customers will have the option to select their seat at the time of booking, starting Jan 27, the company ...

Dallas-based Southwest Airlines has nailed down the details and date for its new assigned seating program: January 2026.

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Southwest Airlines has unveiled the timeline for when its new assigned seating policy will take effect.Customers can select ...