Southwest Airlines, Milwaukee's largest carrier, is rolling back another one of its popular policies come January.

Attention frequent flyers: Southwest Airlines announced July 21 that it will be moving to assigned seating starting Jan. 27, ...

The airline is putting an end to its open-seating policy, it announced, describing the move as "an important step in our ...

Starting July 29, customers can begin booking tickets with seat assignments for flights departing January 27, 2026.

Assigned seating is coming to Southwest Airlines in 2026. Here's when, how it will work and how much it will cost to choose a ...

Southwest Airlines passengers will get assigned seats for the first time, marking a major shift in the carrier’s business ...

Southwest Airlines passengers will get assigned seats for the first time, marking a major shift in the carrier’s business model.

DALLAS, Texas (NEWS RELEASE) - Beginning July 29, 2025, Southwest Airlines Co. (NYSE: LUV) Customers will have options to ...

On Monday, Southwest Airlines announced that assigned seating will become active on Jan. 27, 2026, ending a 50-year tradition ...

Southwest passengers will soon buy assigned seat tickets as the carrier ends decades of open seating and other perks in the company's bid to save revenue.

Southwest Airlines will make its shift to assigned seating starting January 27, 2026. The low-cost carrier will begin putting ...

Southwest Airlines customers will have the option to select their seat at the time of booking, starting Jan 27, the company ...