Southwest Airlines' signature boarding style is being replaced with zoned groups and customizable seating perks.

Just two months after ending its long-standing “Bags Fly Free” policy, the airline has announced when it will roll out assigned seating — a significant shift from its traditional boarding process. For decades, Southwest used a first-come, first-served system, along with free checked bags, that set it apart from its competitors.

Southwest Airlines passengers will get assigned seats for the first time, marking a major shift in the carrier’s business model.

A ttention frequent flyers: Southwest Airlines announced July 21 that it will be moving to assigned seating starting Jan. 27, 2026.

Southwest Airlines reported lower-than-expected quarterly profit and revenue on Wednesday, hurt by tepid demand from U.S. consumers for travel.

Southwest Airlines, Milwaukee's largest carrier, is rolling back another one of its popular policies come January.

Assigned seating is coming to Southwest Airlines in 2026. Here's when, how it will work and how much it will cost to choose a seat.

business Airlines. Southwest Airlines dangles perks to keep employees working during holidays Southwest Airlines workers could get loyalty program points worth between $700 and $1,600 in travel if ...