The Mars candy brand will hypertarget its big game spot to promote a partnership with delivery platform Gopuff.

GoPuff customers can enter to win a live taping of a Skittles Super Bowl commercial starring Elijah Wood on their front lawn.

The actor tells PEOPLE he found the concept for the new Skittles Super Bowl ad “really thrilling and fun” and “also a little ...

AI companies are engaged in an expensive arms race to attract users and alleviate public anxiety about the technology.

New Jersey brands like Dove, Hellmann’s, Novartis and Ritz are preparing Super Bowl LX ads as NBC sells out $8M commercial ...

OpenAI is planning to run a Super Bowl ad again this year — reportedly shelling out millions of dollars in an effort to win ...

Brands have started rolling out teasers for commercials to be aired at the 2026 Super Bowl next month. Advertisers this year ...

Anheuser-Busch will air Super Bowls ads spotlighting its Budweiser, Michelob Ultra and Bud Light brands. Anheuser-Busch .

Some people think you can’t have a true Super Bowl without ads for candy, movies and beer. But those in the know have ...

OpenAI (OPENAI) is expected to run a 60-second commercial during NBC's (CMCSA) broadcast of Super Bowl LX, The Wall Street Journal reported, citing people familiar with the matter. The ChatGPT maker ...

With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.

OpenAI secures second Super Bowl ad slot as AI firms boost TV spending 43% to $333.6M in 2025 while ChatGPT faces growing competition.