Volvo Trucks safety innovations include side curtain airbags, e-call, and steel cabs to reduce crashes and protect drivers.

Think your Volvo is safe? Think again. The Swedes will now sell you an XC90 that can take 300 bullets and still glide to the ...

Volvo has agreed to alter a global TV ad about seatbelt safety after complaints from the New York Times.. The ad, by Swedish agency Forsman and Bodenfors, uses a series of quotes from media to ...

Ford's ads like to promote the company's strong relationship with safety leader (and Ford subsidiary) Volvo, as in this PR piece for the Ford Freestyle:"And Freestyle is packed with industry ...

As Volvo stretches into new segments such as the XC90 sport-utility, and S60R and V70R road rockets, advertising safety unifies the brand and can transfer across segments, Saxty said.

Volvo has released a long-form, poignant ad that tugs on heartstrings to promote its electric XC90 SUV with a shock ending that promotes its safety features. The spot tells the touching story of a ...

The heavy-duty truck manufacturer’s pursuit of safety can be traced back to 1959, when the company invented the three-point ...

A new ad by Volvo is being hailed on social media for its pro-family message after Jaguar set off a social media firestorm ...

The actual three point safety belt and seat from a Volvo PV 544 model year 1961 that was donated to Smithsonian National Museum of American History on July 14, 2010.

Volvo says the operation of the multi-adaptive belt is based on a database of more than 80,000 occupants involved in collisions, and over-the-air updates will help the brand refine it over time.

Volvo's long-held zero-accident goal aims to prevent as many of the World Health Organization-estimated 1.19 million annual traffic incident-related deaths globally as possible.