Skittles is getting back into Super Bowl stunts, this time forgoing an in-game broadcast buy and instead hiring actor Elijah Wood to perform the commercial for a contest winner at their front door.

Skipping the in-game buy, the Mars brand is betting on experiential weirdness, last-mile delivery and livestream culture.

Skittles is shaking up Super Bowl ads with a live commercial featuring Elijah Wood, visiting a lucky winner's home during the ...

Skittles announced it's partnering with GoPuff for a contest that could bring a live commercial right to a lucky winner's ...

The candy brand announced that it will replace its traditional Big Game TV ad with a live, in-person experience starring ...

PEOPLE is the first to reveal the pop star's involvement in the campaign and the advertisement's corresponding teaser video ...

In its latest Big Game stunt, the iconic brand partners with GoPuff to deliver a live commercial from a fan's front garden.

Amid increasing backlash over AI-generated ads, this commercial will be decidedly real, and likely very weird.

A plan to film a pop-up commercial without AI has launched a nationwide contest that includes Cedar Rapids native, Elijah ...

GoPuff customers can enter to win a live taping of a Skittles Super Bowl commercial starring Elijah Wood on their front lawn.

To celebrate SKITTLES home delivery via Gopuff, the brand has partnered with Elijah Wood to bring fans an ad experience that cannot be paused, skipped, muted, or explained to neighbors. On Sunday, ...

With 'The Hunt for Gollum' on the horizon, Wood talks about Frodo's possible return and the Skittles Super Bowl commercial ...