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When shares of Cracker Barrel fell as much as 15% Thursday in a backlash over the restaurant chain’s logo change, it may have ...
The restaurant chain wants to revive sales with a new look and food offerings, but many are upset that nostalgia isn't on the ...
After Cracker Barrel announced it would be updating its restaurant and logo, the chain saw an almost $10 drop in stock in one ...
Cracker Barrel stock plunged almost 15% on Thursday after the company released a new logo that removes its long-time image of a man leaning against a barrel.
Customer backlash drove Cracker Barrel's worst five-day stock decline since February following a logo redesign and sweeping ...
Cracker Barrel experienced an almost $10 decrease in stock in one day after announcing it would be updating its restaurant ...
Cracker Barrel has changed its logo, and inadvertently found itself in the midst of the culture war—here’s the rebrand ...
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Cracker Barrel Stock Tanks After Unveiling Controversial New Logo

Cracker Barrel's attempt to rebrand with a new logo isn't going as well as the company had hoped. The company is in the ...
Following the logo reveal and backlash, Cracker Barrel stock dropped 7.2% on August 21, 2025. This amounted to a $94 million ...
Cracker Barrel said its new logo is aimed at creating "an enhanced brand look." Some customers aren't happy. What do you ...
The more minimalist logo, part of a modernization effort at the family-dining chain, has been criticized as “soulless” and ...
Fans have speculated that Uncle Herschel is Herschel McCartney, the uncle of Cracker Barrel founder Dan Evins. McCartney was ...