Cracker Barrel unveils new logo
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Cracker Barrel dismisses critics as 'vocal minority' while rival restaurant adds to backlash
Social media users slam Cracker Barrel's logo redesign as "horrible" and "generic" while the company defends its rebranding efforts, which include logo and menu changes.
Taking aim at Cracker Barrel with a string of posts on X, Indianapolis-based burger chain Steak ‘n Shake wrote: “This is what happens when you have a board that does not respect their historical customers or their brand. At Steak n Shake, we have gone back to basics. Our tallow fries are waiting for you. Oh yeah, you can also now pay with Bitcoin!”
Former Cracker Barrel employee Steve Smotherman led an LGBT resource group and worked with the Human Rights Campaign to change the restaurant chain's workplace culture.
Cracker Barrel ($CBRL) stock plummets after its rebrand sparks backlash. S3 Partners data reveals short sellers saw the sell-off coming.
Restaurant chain accused of going ‘woke’ and ‘scrapping a beloved American aesthetic’ by simplifying branding to remove folksy southern character from its signage
Steak 'n Shake criticized Cracker Barrel's new logo change, accusing the restaurant chain of abandoning its heritage by removing its "old-timer" character.