Early sales of the new phones were down 13% compared with last year's launch of iPhone 15. Analysts say it's because iPhone ...

the tech giant's much-hyped artificial intelligence features. "One of the key factors for the lower-than-expected demand for ...

A test audience will use the AI software, which will soon be avilable to buyers of the new phones that just reached store ...

iPhone 16 Pro and iPhone 16 Pro Max. The new phones are being hyped for the addition of Apple Intelligence, Apple's ...

All the iPhone 16 models, with starting prices ranging from $800 to $1,200, are equipped to handle the new technology, which ...

That branding is part of an effort to distinguish the iPhone’s artificial intelligence from similar technology already ...

Apple is poised to revolutionise its virtual assistant, Siri, with the integration of advanced artificial intelligence.

Apple’s (AAPL) latest lineup of iPhones hit stores on Friday, but it’s notably missing one of its key selling points that the ...

Apple is accelerating the rollout of a software update that will implant artificial intelligence into its virtual assistant ...

Apple’s ubiquitous iPhone is about to break new ground with a shift into artificial intelligence that will do everything from smartening up its frequently dim-witted assistant Siri to creating ...

APPLE is giving more people the chance to test a software update that will implant artificial intelligence (AI) into its ...