Cracker Barrel is saying goodbye to its iconic logo and has introduced an "enhanced brand look and feel." Why some are not ...

CEO Julie Felss Masino defends Cracker Barrel's controversial rebranding efforts amid widespread social media criticism ...

Cracker Barrel stock plunged as much as 15% after the restaurant chain released a new logo that removes its long-time image ...

Cracker Barrel revealed a new logo among other changes, stirring controversy. Will there be any changes in PA? What we know.

Steak 'n Shake criticized Cracker Barrel's new logo change, accusing the restaurant chain of abandoning its heritage by ...

When people love a brand, they don’t always like change,’ a branding expert says, after the change sparks more than 558,000 ...

In a series of posts on X, Steak ‘n Shake attacked Cracker Barrel for changing its logo as part of its "All the More" ...

Shares of Cracker Barrel Old Country Store plummeted roughly 10% on Thursday after the restaurant unveiled its new logo ...

Cracker Barrel has unveiled a new text-only logo for the first time in 48 years, inspired by its original design and classic ...

Cracker Barrel’s modern makeover doesn't stop with redoing its restaurants. It's dropping the barrel and the man from its ...