The new logo received fierce backlash on social media as users trashed the rebranding as "generic" and likened it to "brand suicide."

An ongoing attempt by Cracker Barrel Old Country Store (CBRL.O) to revamp its brand triggered a backlash and unleashed a selloff that wiped out most of the dining chain's year-to-date stock price gai...

The restaurant chain lost almost $100 million in market value as its stock plunged following the reaction to the new logo.