One week prior to the “First Place” video, Bieber shared the first visual for Swag. Also filmed in black-and-white, “Yukon” ...

Justin Bieber has released the video for 'First Place,' which highlights his time making the album 'Swag' in Iceland.

It’s not unusual for musicians to write songs about beloved cars, like Justin Bieber singing about his wife’s GMC Yukon. As ...

Justifiably, Justin Bieber may be called a “Swag” because he is cute, cool and cocky. That is the title he gave his new album. Released only a few weeks ago, “Swag” is his seventh studio album and it ...

The First Place music video, released August 13, 2025, takes that feeling and sets it against a stark Icelandic backdrop.