AI can give us more information to think with. The danger comes when we use it to remove the need to do the thinking ...

Agentic commerce may be one of the industry’s favorite new buzzwords, but beneath the hype is a much more practical ...

What happens when two advertising outsiders build one of the industry’s most recognizable media platforms by refusing to take ...

By Heather Taylor Kevin the Carrot, the adventurous brand mascot for Aldi UK, has a penchant for getting into mishaps during ...

By Heather Taylor Oh yeah? Oh no! On Monday March 9th, Kool-Aid tweeted that their beloved brand mascot has gone missing. The ...

By Heather Taylor Is Halloween canceled? Not when the Kool-Aid Man is on your side! In 2020, the Kool-Aid Man is encouraging kids stuck at home on October’s most spooktacular […] ...

By Heather Taylor Horatio Magellen Crunch has encountered more than a few unusual personalities in his time spent sailing the Milk Sea on the S.S. Guppy! The Cap’n Crunch icon […] ...

Consumer psychologist Sofie Sue Rutgeerts joins The Sonic Truth to explore why understanding why people behave the way they ...

By Heather Taylor We’re big fans of brand mascots at PopIcon, but how does our love for characters measure up to the rest of the United States? Crestline, a custom […] ...

Agencies must ensure that growth is seen as something everyone can contribute to, rather than something owned by a small ...

Competition intensifies. Budgets expand. Every campaign is expected to capitalize on one of the biggest recurring moments on ...

Advertising has spent years borrowing the language of entertainment, but the more consequential change is happening behind ...