WithFeeling’s John Smeddle says that sonic branding should show customers that a brand genuinely understands and values them.
Element’s Heba Zahra says that brands must give Gen Z more than products by creating identity, community and cultural meaning ...
Kirill Smetkov shares why brands need to listen to emerging music trends, move quickly and understand the rights behind viral ...
The partnership combines Dawson Walker’s employer brand and EVP consultancy offerings with Action Global’s local market ...
Gorenje, part of Hisense Group, has announced football icon Luka Modrić as its brand ambassador in the Middle East.
As Brand Ambassador, Karen Wazen will bring together bold creative vision and Samsung’s pioneering tech innovation for ...
Over the past decade, R/GA has built new brand systems, launched category-first digital products, and reimagining CX for ...
Justlife has launched an immersive escape-room truck as the first chapter of its wider “Break Free From Your To-Dos” brand ...
The 90-day campaign uses Equiti Group’s signature colour, outdoor media and a single curiosity-led question to build visual ...
Emarat’s Nada AlShamsi reflects on Emirati Women’s Day and the importance of creating opportunities for the next generation.
The dubizzle campaign remixes a known tune, reintroduces a familiar character, and extends the idea through OOH, social, ...
HAVAS Media Middle East’s Brisceys Beired says that agencies must reward better questions, not just faster answers.
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