FAST has launched a Ventures practice, appointing Asad ur Rehman to lead growth, acquisitions, incubation and market ...

Hardee’s is using a Gen Z-focused creative platform to challenge the idea that affordable food has to mean compromise.

OREO Pistash-YO uses Arabizi, regional food culture and social-native storytelling to turn a viral flavour trend into a Gen Z ...

The streaming platform leveraged TikTok's Branded Buzz, rallying 1,419 creators behind its release of blockbuster Bershama.

Regional agencies secured 21 awards at the Cresta Awards 2026, with BigTime Creative Shop and Horizon FCB Dubai netting the ...

Botim’s Tom McCutcheon explores why an existing audience doesn’t guarantee awareness when expanding into new categories.

Campaign Middle East is hosting its annual Campaign Saudi Briefing: Media & Marketing at Sheraton Riyadh Hotel & Towers on 15 ...

Marketing in MENA is entering a paradoxical phase. Brands have access to more channels, platforms, data and production ...

Platformance's Luqman Sohail shares learnings from the organisation's first ChatGPT MENA Ads campaigns, and what it means for marketers.

WPP Media MENA’s Mario Soufia discusses why people remain the source of accountability, judgement and growth in the age of ...