The relationship between publishers, platforms and audiences is pushing media companies to reassess long-held assumptions about traffic, distribution and growth. AI is upending search referral traffic ...

Three weeks into the 2026 FIFA World Cup, brands aren’t just buying media around the tournament – they’re building entire creator-led activation machines, from local microcreators selling host cities ...

Forbes is testing a creator-led audience play that puts TikTok and Instagram talent at the front of its off-platform push. Through a new “Forbes Creator” banner, the publisher is using TikTok, ...

WPP’s fall from holdco supremacy has been apparent for a while. But newly revealed accounts from insiders lay out, in granular detail, exactly how it happened. Before diving into those accounts it’s ...

This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → This week’s Media Briefing unpacks the ...

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Afternoons at Cannes tend toward a particular kind of frenzy.

Brands are increasingly looking to replicate their TikTok Shop success when entering overseas markets. Modern Retail spoke with three brands — gaming consoles business Nex Playground, K-beauty company ...

Mod Op says it dodged a $3 million AI bill. Sort of. The independent marketing agency estimates it avoided roughly $3 million in potential licensing costs by building its own AI infrastructure rather ...

If 2025 was the year YouTube really turned the screw on traditional TV, 2026 is shaping up as the year the rest of big tech does the same. To see why the living room has become a battleground the ...

An agent buying ads sounds great in theory to a lot of advertisers. Less cost, less complexity and ultimately less need for a human in the loop at all. Georgia-Pacific knows that better the most. It’s ...

Marketing is becoming entertainment. Creators are its stars. Cannes didn’t so much reveal that shift as rubber-stamp it. The ad industry’s annual gathering in the south of France felt unfamiliar in ...

Somewhere right now, a parent is dumping a handful of spinach into a Ninja Creami. It’s not a recipe SharkNinja’s engineers dreamed up. It’s a hack cooked up by the brand’s own customers — the kind of ...