The new multi-property plush deal across EMEA will begin on 1st January 2027, leveraging Spin Master’s premium retail and marketing expertise. Spin Master and Universal have announced an expanded ...

The new EMEA leadership structure will give licensees, retailers and commercial partners greater category expertise and a more consistent approach across the region. Mattel has announced a new ...

Toy World - the business magazine with a passion for toys. Published by Alakat Publishing Ltd.

Toy experts at Argos have unveiled their annual predictions for the toys set to dominate letters to Father Christmas this year. Argos has unveiled its highly anticipated list of Top 20 Toys for ...

Amy Harbour, head of Licensing and Commercial Partnerships at Science Museum Group, tells Toy World how the new live stage show is reinvigorating the museum’s licensing programme. The London-based ...

The new touring family experience will open in Dallas this autumn before rolling into additional cities in 2027. Families will soon step into the world of Adventure Bay as Paramount Products & ...

With the addition of Character World Brands, Bioworld is set to expand in the UK, enhance its European ambitions and increase market share. Bioworld Merchandising, a leading global provider of ...

The Netflix Kids Content Performance Report contextualises the streaming giant’s viewing metrics, specifically for children’s content. Emily Horgan, a leading kids media consultant, has published the ...

The Uno Social Clubs will be returning, bringing game nights to nine international destinations and five US cities. Mattel has announced that Uno Social Clubs are going global, with a new five-city US ...

From iconic comic book titles to highly collectible licensed merchandise, Diamond Comics’ ranges are designed to help retailers tap into a passionate and consistently growing fan market. With strong ...

The young adult reimagining of Andrew Lloyd Webber’s Phantom of the Opera earns No.1 best-seller status following its first week of US sales. LW Entertainment is proud to announce that Our Strange ...

The new Minions-themed JellySqueeze range will be available nationally across retailers including Tesco, Asda and Waitrose. Fruitypot, in collaboration with Universal Products & Experiences (UP&E), is ...