Optimize for RAG Chunking: Structure pages with clear, logical HTML hierarchy ( H2, H3 ). Keep standalone paragraphs concise ...

Get traffic data and keyword intel on competitors instantly. What happens to your marketing career when the platform you built your expertise on is replaced, or when an AI agent takes over the tasks ...

A redesigned Breeze Assistant coordinates AI agents while a self-updating CRM supplies the business and customer context they ...

AI productivity gains won’t translate into growth unless companies connect their AI strategy to creating more value for ...

Navigating fragmented retail media networks is exhausting. Discover how to evaluate key partners, prove incrementality, and build a cohesive commerce strategy.

When you treat LLMs like thinking partners, you end up with vague prompts, hallucinations, and unreliable outputs.

New frameworks aim to standardize how AI agents handle media proposals and how companies structure contracts for advertising measurement.

Marketers have a short-term opportunity to test inexpensive inventory while keeping most of their resources on Google.

A persistent identifier could improve ChatGPT ad measurement while creating new questions about consent and the personal data behind it.

It’s been a pretty crazy few weeks in AI safety. We’ve watched agents go off the rails and do things nobody expected them to ...

AI agents don't need to go rogue to create problems. They can simply pursue a poorly defined objective with remarkable effectiveness.