The AI research startup will bring customer interviews, analysis, and simulated customer behavior closer to Salesforce’s CRM ...

A bloated martech stack can create more noise than capability. Identify the gaps worth solving before buying another tool.

Starting position and top 10 placements decided the outcome, not publishing volume. Plus why Page 2 isn't far enough for AI ...

Brand guidelines can tell people what’s allowed. A brand system helps them understand why it works — and when to adapt it.

New tools give marketers easier access to AI decisioning, automate campaign checks, and connect Braze with external LLMs such ...

AI can accelerate production, but it can’t decide what’s worth making, who it’s for, or how success should be measured.

Holiday sales could grow even as consumers trade down, stretch purchases across the season, and use discounts to stock up on essentials.

Build portable expertise, owned relationships, and adaptable skills that help your marketing career gain from AI and platform ...

Optimize for RAG Chunking: Structure pages with clear, logical HTML hierarchy ( H2, H3 ). Keep standalone paragraphs concise ...

Navigating fragmented retail media networks is exhausting. Discover how to evaluate key partners, prove incrementality, and build a cohesive commerce strategy.

When you treat LLMs like thinking partners, you end up with vague prompts, hallucinations, and unreliable outputs.

New frameworks aim to standardize how AI agents handle media proposals and how companies structure contracts for advertising measurement.