Everybody wants to make the most of agentic AI in advertising. The winners will do it with purpose. Here’s how to make a plan ...
Rather than relying on machine learning, SQREEM uses a mathematical AI model to track how systems change over time and predict audience behavior.
The ad industry added two new alternative IDs this week. Also, Sony and Microsoft filed patents that hint at new gaming ad ...
Indie agency KWG says sell-side curation can target more high-performing inventory with better match rates and lower data ...
Jenny Wall is a veteran of the TV and CTV industry, but tends to specialize in what she calls “disruptive” companies.
Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it. Terms of ...
Taboola has made an offer to buy Dianomi, an ad network that connects financial advertisers with premium business and finance ...
Sam’s Club Connect, the membership-based retailer’s ad business, launched a suite of new targeting and measurement products ...
Dive into AdExchanger's Jennifer Quigley-Jones coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.
Opinion
The Google Antitrust Remedies Are Too Little, Too Late – But Publishers Will Take What They Can Get
Given how much the market has changed since the Google trial began, and the wiggle room in the ruling itself, publishers aren't expecting much relief.
Have you checked your accounts lately? The ad industry had a nice laugh earlier this week when news popped about a nine-year- ...
Adapting other channels’ strategies might be what gaming platforms need to do to get advertisers comfortable spending more.
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