The open web is done, stick a fork in it. Banner blindness is near universal, search traffic has run dry and publishers are ...

The annual fee starts at $5,000 for companies that sell the personal data of 100,000 or fewer New Jersey consumers, and it ...

Upfluence guides brands through the process of finding and executing creator partnerships using its agentic system, Jaice.

MMM can tell marketers what worked, but Lifesight’s open-sourced forecasting tool aims to tell them what to do next.

The California legislature has passed the compromise version of SB-690, leaving most of the private right of action provisions of the California Invasion of Privacy ...

Higgsfield AI, a generative creative startup focused mainly on advertising, says its annualized revenue run rate has passed $1 billion and that revenue from business customers is up tenfold since June ...

Why prebiotic soda brand Poppi describes its marketing strategy as “community first.” Plus: Apple’s transformation into a Google-grade advertising machine continues apace.

As programmatic buying becomes more common in audio, marketers and platforms have to fight the temptation to cram in as many ...

PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform.

Prompt Partners There’s a well-worn playbook for big media owners entering programmatic. First, they pick one exclusive or ...