Marketers looking to drive more social commerce revenue should lean into discounts for social offers, craft visually ...

How brands appealed to the wide spectrum of attendees and stood out among a sea of basketball courts and hoops games.

Swedish oat milk brand Oatly, known for its original, animated packaging and irreverent copy, is taking a wait-and-see ...

Here’s part two of our discussion with Morgan Stanley CMO Alice Milligan, which covers the social media strategy, leveraging emerging technologies, AI-driven efficiencies and cultivating talent.

Highlights of our conversation with Doritos’ Head of Global Marketing, who delves into the brand’s segmentation strategy, how the campaign aims to drive local relevance, collaborating with creators, ...

Thursday is the best day of the week to mail if you want high email open rates, according to a new report from Campaign Monitor.

Takeaways from the Shoptalk conference content include: AI is a must have; CMOs need to prioritize retail media; and an agile organization is required to pivot quickly. Craig Brommers, CMO at American ...

According to Gartner’s latest Hype Cycle, which focused on evaluating CDPs for the first time, the technology is less appealing to the marketing industry than it was a few years ago.

Swedish oat milk brand Oatly, known for its original, animated packaging and irreverent copy, is taking a wait-and-see approach, trying to “stay fresh” and largely skipping ChatGPT in an effort to ...

The average tenure of CMOs at Fortune 500 companies was less than that of most other common C-suite roles, and 34% of those corporations didn’t even have an enterprise marketing leader, according to a ...