Ex-Hilton CMO Mark Weinstein fills the vacant seat at Target, adding on to a host of C-suite changes at the mass merchant.

In this Q&A, The UPS Store's Senior Vice President of Marketing shares that small-business owners relate to empathetic ...

A new survey finds consumers are motivated to attend live marketing activations to discover new products and see a product in ...

The challenger energy drink brand skips the typical ambassador contract and gives Travis Kelce, Kai Trump and Olivia Dunne ...

Even with Pepsi distribution, energy drink Celsius keeps its focus on gyms and in-person events to acquire customers.

Hyundai is putting 28 years of Hope on Wheels fundraising behind "Mark of a Warrior," a new campaign fighting childhood ...

Yet that is exactly where Dawn Dawson, CMO at Mortgage Solutions Financial, has started using ChatGPT as both an ad channel ...

The boxed wine brand's Wing It With Bota campaign, which features a Guy Fieri Flavortown partnership, recipe contest and ...

“The future is not just what gets imagined. It is what can be built, powered, and scaled,” was the message of Emotiv Mobility, a logistics and manufacturing services provider specializing in ...

Shoppers coming to a retailer’s site from an AI source spend 53% more revenue per visit and have a 60% higher conversion rate than shoppers from a non-AI channel. A shopper visiting a retailer’s ...

Amika launches The Protector with limited distribution for the first six weeks. The hair care brand chose its direct-to-consumer website, where 45% of customers are repeat buyers, and Ulta as its ...

Sales for the alcoholic spirit known for its bad taste have quadrupled since 2018. The brand’s marketing hinges on consumers trying the shot with friends and sharing their experience. Malört knows it ...