In this Q&A, The UPS Store's Senior Vice President of Marketing shares that small-business owners relate to empathetic ...

The challenger energy drink brand skips the typical ambassador contract and gives Travis Kelce, Kai Trump and Olivia Dunne ...

The boxed wine brand's Wing It With Bota campaign, which features a Guy Fieri Flavortown partnership, recipe contest and ...

Ex-Hilton CMO Mark Weinstein fills the vacant seat at Target, adding on to a host of C-suite changes at the mass merchant.

A new survey finds consumers are motivated to attend live marketing activations to discover new products and see a product in ...

Yet that is exactly where Dawn Dawson, CMO at Mortgage Solutions Financial, has started using ChatGPT as both an ad channel ...

Several CPG brands are relying on multisensory culinary pop-ups to get noticed by consumers.

The Chief Marketer Top Women in Marketing Award is part of the newly launched Top Women Network—a year-round, cross-industry community uniting leaders across marketing, media and ad tech. Honorees ...

Content is still king – so long as you measure it correctly, Comscore’s Chief Commercial Officer Steve Bagdasarian told AdExchanger at CES 2026 in Las Vegas. Outfront’s Head of Brand Solutions Brad ...

“The future is not just what gets imagined. It is what can be built, powered, and scaled,” was the message of Emotiv Mobility, a logistics and manufacturing services provider specializing in ...

Shoppers coming to a retailer’s site from an AI source spend 53% more revenue per visit and have a 60% higher conversion rate than shoppers from a non-AI channel. After noticing a ‘seismic shift’ in ...

A recent report by iHeartMedia found that 44% of Americans feel overlooked by advertisers, while 67% are frustrated by irrelevant targeted ads following them across platforms. That means brand must ...