System of record' is one phrase covering three different jobs — and most vendors only actually do one of them. Here's the six ...

The AI risk debate is going completely off the rails. As AI gets more powerful and begins to do some legitimately scary ...

An AI agent approves a claim that was never real. Gartner says 60% of AI projects fail on bad data — and most CX leaders ...

As buyers turn to AI agents, Becausal makes its data discoverable while still maintaining control NEW YORK, Sept.

New ChatGPT Ads management inside HubSpot and a joint pricing bundle target small and midsize businesses chasing AI-driven growth.

Sharon Cantor Ceurvorst is a VP Analyst in the Gartner Marketing Practice, advising CMOs on a range of strategic marketing priorities including leadership and transformation, brand strategy, and ...