ChatGPT is shifting from drafting replies to taking action inside CRM and support tools — CX teams need new governance now.

System of record' is one phrase covering three different jobs — and most vendors only actually do one of them. Here's the six ...

The AI risk debate is going completely off the rails. As AI gets more powerful and begins to do some legitimately scary ...

Listening to an AI generated voice message from an unverified number is a very different experience from listening to one that arrives with your bank's actual name, logo and checkmark attached.

Vendors trying to solve for speed may be trying to solve the wrong thing. Ryan Tamminga of Alchemer argues trust in the data ...

Brands have more customer data than ever. They know a customer’s past purchases, their clicks, and what offers they engage with. Marketers can move on these signals in near real-time with the help of ...

The company introduces an Agentic Experience Optimization Platform built to understand, decide, act, and prove across every ...

Forrester's new Wave crowns Medallia the lone leader. The real issue: your priority is customer data and governance, not AI.

As automation absorbs routine tasks, banking agents are left handling far more complex, high-stress customer interactions than ever.

The Series D round at a $1.8B valuation will fund new agentic tools and applied AI labs for enterprise marketing teams.

HubSpot's Fall '26 Spotlight introduces AI automation, a self-maintaining CRM and new ad integrations aimed at go-to-market teams.