Chris Buckner joins the company as it looks to enhance the “meaningful experiences” it offers to Marriott Bonvoy members, per Chief Customer Officer Peggy Roe.

Improvements to personalization and partnerships with delivery companies are helping the retailer appeal to members under 40, ...

Brands spent decades building direct customer relationships. Now, as consumers increasingly use AI tools for product ...

Changes to MyMcDonald’s will work to increase frequency with existing members while driving interest from lapsed members ...

Brand loyalty dipped in the United States this year, a SAP Engagement Cloud survey of 10,000 released last week. This year, only 71% of consumers said they have a favorite brand they love and trust, ...

As more consumers turn to AI to suggest purchases, some regret following the technology’s advice, a new survey finds.

Nearly three-quarters of consumers delete the retail apps they downloaded to obtain a one-time discount or purchase, according to an Adobe for Business survey of 1,000 U.S. consumers released last ...

Only one-third of consumers completely or mostly trust retailers to offer a fair or competitive price, according to an Akeneo survey of 1,000 U.S. consumers released Wednesday. At the same time, given ...

With the addition of a loyalty program, Ally is intent on boosting engagement and primacy with its consumer bank customers. The digital bank aims to build on the “legacy” established with its ...